Top 15 SXSW Quotes from an Experiential and Planning Perspective

“What we are focused on is creating a screen experience for where people congregate but not often enough to download an app.”  – Austen Mulinder, Ziosk, “Race to the Fifth Screen”

“Festivals should live beyond their location. Look at what Tillamook did (at Feast). You call up in the middle of the night and get a grilled cheese delivered to your room.” Adam Rapoport, Bon Appetit, “The Reinvented Food Festival: Sink or Swim”

“The new cathedral is home to a global audience…It exists everywhere. 99% of cowboys fans will never step in the stadium.”  Brian Mirakian, Populous, “The New Cathedral: Sports Stadiums”

“Twitter is a platform for platforms.” – Will Mayo, Twitter, “IBM and Twitter: The Future of Engagement”

“Spectating is no longer satisfying…The in-seat experience is a small part of the stadium experience…We are now building stadiums with less seats and more places to congregate.” Brian Mirakian, Populous, “The New Cathedral: Sports Stadiums”

“People want to take information and give it to someone else.” – Laura Bernstein, LA County Museum of Art, “Art and Experience: A Future for Creativity”

“When people share their private experience (like gaming or watching a movie) with others it becomes a shared experience.” – Ari Kuschnir, m ss ng p eces, “The Future of Storytelling: The Event”

Great experience design changes people over time. Not just temporarily in the moment.Chloe Gottlieb, R/GA, “Google Firestarter: Engineering Strategy”

“We’ve become visual poets. We think in visuals. We speak in visuals.” – Abigail Posner, Google, “Humanizing Digital”

“Most people have become unconscious to sound.” – Julian Treasure, The Sound Agency, “Soundscape Your Smarter Workplace”

“Creativity and scale is the problem. Can’t do both. You make money when you re-create success.” – David Chang, Momofuku, “The Future Role of Tech in Dining and Food”

“We should be getting crushed. We don’t have the same money and resources as big agencies.” – Nathan Martin, Deeplocal, “Culture Clash: When Marketing and Product Converge”

“I love the internet but I also hate it. We’ve lost some of the mystery with food.” – David Chang, Momofuku, “The Future Role of Tech in Dining and Food”

Snapchat is the test area for Instagram. It allows teens to test out their selves. It is the ugly side to their filtered side.” – Abigail Posner, Google, “Humanizing Digital”

“Conflict in agencies because we are used to doing things perfect. There’s a fear of being rough around the edges.” – Nathan Martin, Deeplocal, “Culture Clash: When Marketing and Product Converge”

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Top 15 SXSW Quotes from an Experiential and Planning Perspective

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